Advertising On The Internet

Considering the age we live in, there's virtually nothing more crucial than advertising on the Internet. Especially if you have an online business, website or blog. The reason I give credit to cyberspace is related to the fact that you can advertise online so much cheaper than you can advertise on television or even the radio. The World-Wide-Web offers so many great opportunities for anyone and everyone. Even if you're just starting to ponder an online business venture, remember that advertising on the Internet is crucial to your business's success. This is due to the notion that millions of individuals are connected to cyberspace at any given time from all around the globe. The web opens up doors and opportunities galore.

What is Google Adsense?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with this program policies, just complete online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

Google will review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your web pages.

Earning Types: CPC, CPM, CPA
Payment: Check, EFT
Ad Types: Text, Image and Video based ads are available. Different ads on will pay different CPCs (EG Debt Consolidation CPCs might be $5 while game site CPCs might be $0.02)
payout: %40 - %70

By following these simple rules will help keep your account in good standing:
1.Don't click on your own Google ads.
2.Don't ask others to click on Google ads.
3.Don't employ pop-up prompts or automatic software installations.
4.Be aware of how your site is promoted.
5.Don't place Google ads on sites that contain prohibited content.
6.Respect Google trademarks.
7.Don't tamper with the AdSense code.
8.Provide a positive user experience.
9.Provide a good environment for advertisers.
10.Be responsive.
11.Do not mask ad elements.
12.Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page.
13.Do not run competitive contextual text ad or search services on the same site.
14.Never launch a New Page for clicked ads by default.
15.Place ads only on Content Pages.
16.Do not alter the results after ad clicks or searches

REGISTER HERE >>GOOGLE ADSENSE

Mesothelioma

Mesothelioma is a form of cancer that is almost always caused by previous exposure to asbestos.^[1] In this disease, malignant cells develop in the mesothelium, a protective lining that covers most of the body's internal organs. Its most common site is the pleura (outer lining of the lungs and chest cavity), but it may also occur in the peritoneum (the lining of the abdominal cavity) or the pericardium (a sac that surrounds the heart).

Most people who develop mesothelioma have worked on jobs where they inhaled asbestos particles, or have been exposed to asbestos dust and fibre in other ways, such as by washing the clothes of a family member who worked with asbestos, or by home renovation using asbestos cement products. Unlike lung cancer, there is no association between mesothelioma and smoking.

Exposure

Asbestos was known in antiquity, but it wasn't mined and widely used commercially until the late 1800s. Its use greatly increased during World War II. Since the early 1940s, millions of American workers have been exposed to asbestos dust. Initially, the risks associated with asbestos exposure were not publicly known. However, an increased risk of developing mesothelioma was later found among shipyard workers, people who work in asbestos mines and mills, producers of asbestos products, workers in the heating and construction industries, and other tradespeople. Today, the U.S. Occupational Safety and Health Administration (OSHA) sets limits for acceptable levels of asbestos exposure in the workplace, and created guidelines for engineering controls and respirators, protective clothing, exposure monitoring, hygiene facilities and practices, warning signs, labeling, recordkeeping, and medical exams. By contrast, the British Government's Health and Safety Executive (HSE) states formally that any threshold for mesothelioma must be at a very low level and it is widely agreed that if any such threshold does exist at all, then it cannot currently be quantified. For practical purposes, therefore, HSE does not assume that any such threshold exists. People who work with asbestos wear personal protective equipment to lower their risk of exposure.

Favourite Keyword "mesothelioma lawyers"

mesothelioma lawyers is one of the Favourite keyword that most of the newbies will chose as usually each click from visitor will bring revenue from USD 0.45 - USD 35.00 per PPC.
i have a site which is all about "mesothelioma" and most of the click usualy bring me some time USD 4.75 and something up to USD 13.54 .

But the problem with this keyword (maybe mine alone) is that they are very few visitor that are interesting in this subject =)

Having a site around this keyword and having Google ads on it (would) make a lot of money.
But you will need this formula---> a) visitors, that----- b) click



There are probably more websites about mesothelioma than there are people in the world who have the disease and people seaching about this diease...

LOL , Funny but very True :)

Mesothelioma is a disease that strikes about 2100 people in the US every year. Maybe 15,000 worldwide. You can't believe the numbers of website and pages that are dedicate to this case because they are skewed by SEO and AdSense people.

Still in one month i month i only get 3 or 5 click permonth.... (but quite ok as it bring USD 23 to USD 28 permonth) haha..

For those that dont know what is Mesothelioma You can read this Link

Here is a special tips!!

Here is a special tips!! Chose Keyword that u certain will have high conversion...rate..

One of the best thing being a blogger is that u can chose to blog about the thing that u like for an example i like evrting about firework and a create a special blog for firework .this website along bring me 3 to 4 click from 15 to 25 vistor daily which is very high conversion gain as i get a click for every 5 peson that visit my blog i get an average of USD1.68 till USD2 perclick which is about USD4 to USD7 perday..WOW

Most people and forum that i went trough are more concern about the price of the keyword and how u should right it..whiile im diferent...i got an blog where i do and experiment n just write on certain subject and post the article and see what ads came out and study them..i usualy just refresh the pages to see all the ads and i take a picture of them ..and study whethre i will empress me to click on them..if i think they got a catchy advetisemnt..then u got me...i just on that content only...and directed trafic from my other blog to the pages that have high conversion.....> a very risky business as becouse of the high conversion ......my account have been freze quite repecfuly a few time that i need to wrote letter to them to explain it....

Note:What i told you should just be betwenn u and me only as fellow Malaysia...K dont go and blaber this at forum k

What content you should Write and its importantness

When making a website you need to understand what do you want to do with those website .whether because of your interest or just because you wanted to be your IDOL GOBALA KRISNAN or just the sense of making extra income of just because of making money.

These is important when you are making website or web pages for Adsense.as you need to concentrate on what you want to feature in your pages as you need to concentrated on an issues when your are writting your pages. As what what you write will detemine what type of advetisment will Google put in your Webpages...it can be a ramdom site that content so many un catergories web content.

This is because our earning comes from the Adsense Pay-per-Click (PPC) Ads that are display on your web content.

Most of the ads that are shown on your webpage are based on certain keyword.... for an example let say the article that you are typing are about perfume then perfume ads will be shown in that pages..if ur talking about dog and pet them Ads that are related to pet will be shown...

Why all this is important?

This is the trick....Each key word / content has it own value in the market ..some are very cheap..some are very expansive

For an example : if you write about Tourism for an example ....> one of my blog about my home town

Most of the ad that are shown as you can see is all about the Tourism business. and each click will get me 5cent...which is not much...
i call it my 5cent blog..becouse it my 10th blog and it has 30 - 40 coming everyday or evrday i get around 10cent from this blog... daily

Hey!!.. i know it not much...that why i said that the content are the most important."SARCARSM"

As some content are worth USD1 to USD5 dollar per click.

Just go to top paying keyword to find out more about it..better yet .if u se their ads on my pages u can just click them as it will safe ur time..and probably get me a few cent..haha

more about The most Top paying Keyword content then you should go to Dave Lavinsky's web page.He is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords. http://www.toppayingkeywords.com

Analysis of e-Commerce and keys for succesful companies

For All Google Adsensess

Analysis of e-Commerce and keys for succesful companies

The number of American households shopping on the Internet is increasing every month. In the month of February, 13.5 million households shopped online compared to 13.3 million in January. Per person spending increased from $228 in January to $308 in February (Enos, 2001). Old Economy companies have taken notice and are moving quickly to embrace this new sales channel. These companies realize that the use of the Web will help to cut costs, find new customers and keep the ones they have (Schoen, 2001). A recent survey by InformationWeek Research found that 65% of respondents say the percentage of their companies total revenue being generated by E-business grew in the past twelve months (Murphy & Heun, 2001). Developing a company web site can be expensive. A small site with 25 pages can cost more than $200,000 and larger sites with hundreds of pages can easily exceed a total of $1 million (Jarvis, 2001). This does not even include costs to handle customer service, product fulfillment, marketing, transaction security, payment services, and site maintenance. To save money, many of these companies are outsourcing their E-business activities to New Economy companies called Commerce Service Providers (CSP). One particular CSP that I feel is the leader at helping companies grow online sales is called Digital River based in Eden Prairie, Minnesota. This term paper will show how Digital River is so effective in helping Old Economy companies market and sell their products over the Internet.





DIGITAL RIVER SERVICES





Defining what a CSP does is becoming more difficult as these companies continue to add to their offerings and change their scope. A general definition of a CSP is a vendor that supplies the system and services to establish the infrastructure for E-businesses. This can include processing secure transactions; collecting payments and issuing e-mail receipts; managing customer relationships; and fulfillment processes (Nesdore, 2001). Digital River is one of the best examples of a CSP who has extended its reach. To gain an understanding of what services Digital River offers, I have included the following paragraph from Digital River’s web site. “Digital River, Inc. is a Commerce Service Provider, providing over 8,000 companies with e-commerce solutions. The Company’s front-to-back E-commerce services include site development and hosting, order and transaction management, system integration, fraud screening, product fulfillment, e-marketing and customer service…The Company was incorporated in 1994 and conducted its first online sale through a client’s Web store in August 1996. Digital River’s proprietary commerce network server (CNS) technology serves as the platform for the Company’s solutions. The CNS incorporates custom software applications that enable Web store authoring, electronic software delivery, fraud prevention, export control, merchandising programs, and online registration, and features a database of more than 100,000 software and digital products”(DigitalRiver.com, 2001). As one can see, Digital River offers many E-business services. I will discuss two specific Digital River services that help grow a company’s online sales: digital and physical fulfillment services; and merchandising and analytical marketing services. I will also discuss how Digital River is handling increased public concerns about privacy issues with online shopping.



DIGITAL AND PHYSICAL FULFILLMENT



Online product fulfillment costs tend to be large and will create major cash flow headaches to those companies who have not already built the infrastructure nor have a core competency in this area (Mahoney, 2001). Digital River has spent millions of dollars over the past few years building such an infrastructure. Digital River simply rents out the use of and the expertise in operating this advanced infrastructure for a fee much lower than what a company would spend using an internal IT department. The burden and cost of constantly upgrading the system is on Digital River. If the company decides to end its E-commerce activities, they can walk away without having spent a large amount of up front money.

PRODUCT FULFILLMENT



Digital River handles the entire product fulfillment cycle. They streamline the interaction among a company’s manufacturers, distributors, resellers, dealers, and retailers into entirely online processes and will manage any third party fulfillment providers. They also have the ability to meet all customers unique needs with pick, pack and ship functionality or bulk shipping if desired. This whole process adds to the quality of service that companies must offer their customers.

PRODUCT RETURNS



Synonymous with product fulfillment is the handling of returned products. A key to customer retention is customer service (Mahoney, 2001). The ability to easily return an unwanted product is part of the entire customer service experience. In my own personal experience of online shopping, I find it difficult to understand the return policies of Web sites. For the return policies I do understand, I find the procedures complex. On the other end, companies find it difficult to manage product returns. Digital River simplifies this process by a system that provides a “returns information sheet” to customers via a serverbased Java servlet, which approves or rejects returns based on manufacturer information. The system can provide a shipping label and bar code to ship materials back to a receiving port, which scans the code to log the return (Nelson, 2000). As one can see, this managed returns system is a value-added service that companies desire to identify to their products.

DIGITAL DOWNLOADS



Digital River has made its name on being the largest provider of software downloads over the Internet. Digital delivery eliminates many of the costs that exist in the physical distribution chain, such as manufacturing, packaging, shipping, warehousing, and inventory costs. These reduced costs increase margins for the software publishers and online retailers. Digital downloads also solves the shelf space problem which can constrain product availability and sales. The adoption of broadbrand technologies such as fiber optics, cable, DSL, T1 lines, satellite and wireless will increase the market size of users of digital downloads. Today ten percent of all Internet users utilize broadband technology and this number is growing at a robust rate (Gosselin, 2001). The cost savings of digital downloads is one most companies will look to use in the future as broadband usage reaches critical mass.





E-MARKETING



The rise of the Internet has resulted in the largest paradigm shift in marketing since direct marketing one-upped mass marketing in the 1970’s and 1980’s (Wilson, 2001). The Internet shifts control from the marketer to the consumer. Internet users choose what they want to see and how long they will see it. New technologies capture data on consumer preferences and habits in order to build profiles of individuals. That allows marketers to serve up the right product at the right time to the right person, instead of forcing the consumer to surf through a site to find items of interest (Wilson, 2001). This results in marketers moving from push marketing to pull marketing. Digital River offers an expertise in Internet marketing that helps companies address this problem.

DIGITAL RIVER’S E-MARKETING SERVICES



The E-Marketing service of Digital River helps their clients manage the risks associated with E-commerce. Manufacturers are good at making products but are lousy at most forms of E-commerce (Leibs, 2000). Digital River helps manufacturers and software developers to develop online sales plans, then build, and execute programs that meet agreed upon growth objectives. Typically, clients using Digital River’s E-Marketing Services show increases in revenue up to four times over non-users of the services (Business Wire, 2001). To get the best results, Digital River recommends that companies combine offline-marketing tactics with a variety of online tactics. Some of the online tactics Digital River has an expertise in and how they help company’s online businesses will be discussed.



E-MAIL MARKETING



E-mail is a strategic tool for driving web site traffic, facilitating transactions, attracting new customers and retaining existing ones (DigitalRiver.com, 2001). Digital River helps with the development and execution of the e-mail marketing campaign. They help analyze buyer information, and help develop specific offers to those buyers. They handle the deployment of the e-mail campaigns and then analyze the response rates to these offers via their Enterprise Campaign Management (ECM) system.

ENTERPRISE CAMPAIGN MANAGEMENT (ECM)



With ECM, Digital River helps a company target the best performing segments of their market. A Web based interface allows the client to define, create, and submit their campaigns entirely on their own time. The client can target the best offers to their high performance segments and then sample the effectiveness of this campaign. The ECM service tracks e-mail delivery statistics such as bounced messages, gross circulation and “buy” and “no buy” responses. Follow up campaigns can be automatically launched based on pre-defined consumer action. All this allows a company to have tremendous flexibility when designing and executing an online marketing program.

AFFILIATE MARKETING



With affiliate marketing, Digital River enables a companies Web link, such as banners and text, to be added to a select group of sites. Visitors to those sites can then ‘click through’ to access specific areas on the company’s site. Digital River currently has an affiliate network of over 500,000 sites in which to link a web address. This gives the companies products and services greater marketing exposure to a larger buying audience. Jupiter Communications predicts that by 2002, 24% of all E-commerce revenues will be derived from affiliate programs such as Digital River’s (DigitalRiver.com).

CROSS-SELLING AND UP-SELLING



Salespeople are trained to maximize revenue by suggesting complimentary or enhanced versions of products that customers may not otherwise request or purchase. Online, the absence of a salesperson might result in wasted sales opportunities. Digital River’s proprietary, rules-based cross sell and up sell solutions help maximize sales by automatically presenting customers with applicable complimentary or upgraded products. Digital River even gives companies the option to extend cross sell and up sell products beyond there own inventory. This service enables companies to not miss revenue growing opportunities.

PERSONALIZATION



One characteristic of online selling is that face-to-face customer interaction is missing. This interaction is critical in relationship marketing. To accomplish this customer interaction, individualized communication must be performed. Digital River achieves this by using customer purchase histories and cross-selling opportunities to communicate special promotions to the customers that want them. This lets the customer know that a company values their business, understands their needs and that the company’s products can meet the needs. This practice of relationship marketing helps develop loyal customers, which leads to increased revenue. Even with all the success of these E-Marketing programs, CSP’s still face pitfalls when it comes to privacy issues associated with online marketing.





ONLINE PRIVACY ISSUES





Companies that perform marketing activities over the Internet have come under fire recently for a practice called “profiling”. This practice is the tracking of Web users as they move from site to site to determine individual interests (Roberts, 2000). Many shoppers appreciate the personalization marketing they receive when they visit e-commerce sites but are disturbed that marketers are documenting their every move online. The concern is what happens to this personal data after it is captured. Is it sold to unscrupulous marketers who will inundate their e-mailbox with spam (Roberts, 2000)? How companies handle the publics concerns is key to making Internet shopping a positive experience.

SPAM



The term spam is bandied about a lot when it comes to e-mail direct marketing. Spam is the indescriminate sending of e-mails to a large amount of people for the purposes of advertising. Few people like spam because it wastes their time if the message is of no concern to them. E-mail marketing doesn’t have to be spam if the message is not intrusive. Many list brokers use opt-in lists. Consumers only receive ad e-mail if they request it. Response rates for e-mail direct marketing messages are higher than those sent by snail mail (Harris, 2001). Currently, a number of bills concerning unsolicited e-mail and privacy bills related to e-mail marketing and e-commerce are being considered in Congress (Goldstein, 2000). Digital River has adopted an e-mail marketing policy that I feel will not infringe on public and congressional concerns and will remain an effective marketing tool.

DIGITAL RIVER’S PRIVACY POLICY



Digital River stresses permission-based data capture on each of the Web sites it maintains. Visitors give permission for Web sites to monitor them and send them e-mail through “opt-ins” or “opt-outs”. “Opt-ins” are when the customer elects to receive marketing information and “opt-outs” is when the customer elects to have their name removed from marketing lists (Roberts, 2000). Other Digital River maintained sites employ double verifications. This is when the customer says yes and then Digital River sends them e-mail asking them to verify the decision. Companies that do not adopt these types of policies will soon be out of business, as angry consumers will not return. Digital River is taking this reality to heart.







SUMMARY



In order for companies to succeed in online selling, a solid Internet infrastructure must be used and a core competency in online management must be achieved. Old economy companies who do not have the resources to accomplish this have a choice. They can outsource their online activities to Commerce Service Providers. I have presented the justification for choosing one particular CSP called Digital River that I feel is the best. By offering digital and product fulfillment and E-Marketing services, Digital River helps companies grow their online businesses to maximize revenues while eliminated risks that non-outsourcing companies assume. As more and more business is being performed over the Internet, companies who are aware of and then utilize Digital River’s services will survive.


REFERENCES:



Digital River’s E-Marketing Services Get Results for Industry Leading Companies. February 22, 2001. www.businesswire.com.



E-Marketing Services. April 2001. www.digitalriver.com



Enos, Lori. March 29, 2001. Report: No Slowdown for Online Spending. E-Commerce Times.



Goldstein, Deb. 2000. Establishing e-trust. Folio: the Magazine for Magazine Management. 178



Gosselin, Paul. February 12, 2001. Marketing to Your Broadband. www.dmnews.com/articles/2001-02-12.html



Harris, Elana. 2001. Direct customers to your site. Sales & Marketing Management. 153(1): 76



Heun, Christopher & Murphy, Chris. 2001. The results are in. Informationweek. 822: 22-24



Jarvis, Steve. 2001. Building the right corporate Web site means the right people, patience, and above all, it isn’t cheap. Marketing News. 35(4): 1, 11



Leibs, Scott. 2000. Think before you link. Industry Week. 249(8): 22-30



Mahoney, Michael. March 2, 2001. Running Lean and Mean to Survive in E-Business. E-Commerce Times.



Nelson, Matthew. 2000. E-Commerce companies get help with returns. Informationweek. 722: 101



Nesdore, Paul. 2001. Is CSP heades for the acronym graveyard? E-Commerce Times.



Roberts, Lee. June 30, 2000. Using Web to get personal data begins to take on higher profile. The Business Journal Kansas City.



Schoen, John. Old Economy Reaps Perks of the Web. 2001. www.msnbc.com/news/555265.asp



Wilson, Rebecca. February 22, 2001. The Myth of Owning Online Customers. Harvard Review. 35